Monday, December 17, 2007

Downtown Tenant Profiles: Teenage Girl

Age/Place of Birth: 15/ Manhattan, NY, moved to Los Angeles recently

Gender: female

Income: $400 a year babysitting

Occupation: high-school student

Marital Status: no

“Lifestyle”: Ballet, but not that into it anymore, plays the piano, also not that into it anymore, hanging out with her friends, goes to a prep-school in Los Feliz, Dad works Downtown, Mom works in Hollywood, on her way to Hollywood she drops her off at school. Allowed to ride the Metro by herself, her friends love to sleep over t her house cause her parents are cool. Likes to take the metro to City Walk to hang out with friends. Wants to be more independent, needs lots of privacy. Really looking forward to prom.

Products: Ballet shoes, clothes, music, internet, cell phone, make-up

Car: no car. Her parents, though own two cars.

Hobbies:

vices: boys, smoked once or twice.

Program:
Two Bedroom + den
office
full kitchen
Walk in closets
Two bathrooms


Building Requirements:
Rooftop pool
Security
Outdoor gathering space
Party room
Her parents want her to be contented within the building


Commercial:
Coffee Shop
Corner Store
Bookstore



Immediate Vicinity:
Movie Theater
Restaurants
Other cafes
Shops

Downtown Tenant Profiles: Stylist

Age/Place of Birth: 38/ the Valley in LA

Gender: male

Income: $55,000

Occupation: Stylist

Marital Status: Lives with partner

“Lifestyle”: Commutes to Silverlake and Hollywood for work, has two dogs, lives with partner, likes to go to bars, regularly goes to the gym and stay in shape, loves to cook, loves to have dinner parties, hikes in Griffith park, drives his dogs to the Silverlake dog park. He is super into clothes and MIMO style and cowboy chic.

Products: Cuisinart, dog supply, shoes, gourmet food and wine, magazines, Martha Stewart, gym equipment.

Car: He and his partner share a BMW s.u.v., “you know, cause they’re environmentally conscious”

Hobbies: cooking, entertaining, occasional cruises to the carribbian, hanging out with the dogs

vices: fine cuisine

Program:
Single studio with upper loft
Large kitchen with island
Balcony
Bathtub
Walk in closet
Big entertainment area

Building Requirements:
Rooftop lap pool
Security
Nice lobby
Dog-friendly
Outdoor gathering space


Commercial:
Corner store
Restaurant
Deli


Immediate Vicinity:
More restaurants
Mom and pop specialty stores

Downtown Tenant Profiles: Single Mother

Age/Place of Birth: 28/Mexicali, Mexico

Gender:Female

Income:$23,000 combined family income

Occupation: apparel worker

Marital Status: divorced

“Lifestyle”: Has three young children ages, 2, 4, and 9, her widower father lives with her, she cooks at home for the family, her children are bussed to school.

Products: buys groceries, baby supply,

Car: no car

Hobbies: Goes to church, bible study, likes to go to the park with her children. Enjoys outdoor activities such as barbecues, large community of family and friends.

Fetishes: the bible.

Program:
Unit Requirements:
3-5 bedroom
1-2 1/2 bathrooms
full kitchen and dining space, living area

Building Requirements:
Outdoor gathering space
Outdoor play space
Laundry Facilities



Commercial:

Day Care Facilities
Corner store

Downtown Tenant Profiles: Senior Couple

Age/Place of Birth: 68/ San Diego, California

Gender: female

Income: $50,000

Occupation: retired nurse

Marital Status: Lives with her husband who is a still working merchant marine.

“Lifestyle”: She loves to paint, learning how to use a computer, loves to read, listens to jazz, volunteers her time at a vaccination clinic, playing cards with her girlfriends, goes on a cruise twice a year with her husband, visits her grand-kids, really concerned about the homeless issue in Los Angeles.

Products: painting supplies, flower pots, bulk food, cheap restuarants

Car: Two cars, he drives a Cadillac, she drives a PT Cruiser

Hobbies: painting, playing cards, cruises, collecting trinkets for grandkids, square-dancing, avoiding the car, they enjoy going to the track once in a while

vices: bloody marries.

Program:
Two Bedroom
office
full kitchen
Walk in closet
den

Building Requirements:
Rooftop lap pool
Security
Nice lobby
Dog-friendly
Area to walk


Commercial:
Inexpensive but nice Restaurant
Deli


Immediate Vicinity:
Costco
Museums
Movie theater
club

Downtown Tenant Profiles: Pilates Instructor

Age/Place of Birth: 31/ Costa Mesa, CA
Gender: female

Income: $32,000, but parents have money

Occupation: Pilates instructor at Gold’s Gym, Downtown

Marital Status: single

“Lifestyle”: Loves the beach, the outdoors, yoga, pilates, travels to mostly Europe but Thailand last summer, practices a mixture of Buddhism/Kabala, and is into feng-shui. Likes organic food, but doesn’t prepare it for herself. Loves to get massages, A little manic/depressive. Wants to have a baby, but doesn’t have a dude.

Products: juicer she never uses, Italian expresso machine, lots of incense, organic foods, healthy food to go, wine, yoga gear, pilates gear, drops a lot on clothes, shoes, and natural jewelry. Has more “natural” hair and body products than you can imagine.

Car: mini-cooper

Hobbies: All of the above

Fetishes: all of the above

Program:
Unit Requirements:
Studio
(loft like, open plan)
balconiny
walk-in closet
bathtub
full kitchen
full living/dining space
cross-breeze
view

Building Requirements:
Sun-deck/rooftop garden
gym
Laundry Facilities
Jacuzzi
Guest parking


Commercial:

grocery store
specialty shops (Italian deli)
Spa

Immediate Vicinity:
Wine bar nearby
Coffee shop

Downtown Tenant Profiles: Investment Banker

Age/Place of Birth: 61/ Dayton, Ohio

Gender: male

Income: $800,000. ($2-3 mil. Bonus on good years)

Occupation: investment banker

Marital Status: divorced long ago, never remarried

ìLifestyleî: Works a lot, needs a second home in downtown because he hates the commute. Eats at very expensive restaurants, likes to pick up his clients in one of his three cars that he keeps in Downtown. Plays golf, has a personal trainer, travels a lot, he likes to furnish his home with nice things. Likes to be entertained, business sometimes goes around the clock, its all business and play simultaneously. Needs to be able to entertain in style at all hours.


Products: cars, cigars, women, expensive objects, liquor, entertainment, entertaining, flat screen tv.

Car: porsh, hummer, and a vintage jaguar.

Hobbies: cars, golf, travel, making money for himself and for others.

vices: smokes fine cigars, drinks expensive scotch, occasionally does a little cocaine, depending on the kind of client heís with. Order-in women/entertainment.

Program:
Penthouse, 2 bedrooms
walk-in closet
full kitchen
bar
balcony/terrace
full living/dining space
office
library/den
view
security system/safe


Building Requirements:
Three parking spaces
In-house dry-cleaning
An impressive lobby
High security

Commercial:
Corner store
Dark ìHigh classî bar
Rooftop top driving range
Rooftop lap pool


Immediate Vicinity:
restaurants
hotel
cigar lounge
gentlemans club
driving range

Downtown Tenant Profiles: Graphic Designer

Age/Place of Birth: 34/ St.Paul/Minnesota

Gender: male

Income: $89,000

Occupation: Freelance Graphic Designer

Marital Status: very single

“Lifestyle”: Works at home or commutes to Hollywood and Burbank, overweight, physically inactive, likes to order in movie, food, etc., never cooks, drinks lots of coffee, and sometimes takes his work to the local coffee shop.

Products: high-speed wireless internet, net-flicks.

Car: Black Jetta

Hobbies: My Space, watches movies at home, plays x-box, likes to go out to bars, occasionally to gallery openings, reads magazines that he subscribes to but also enjoys perusing at the local newsstand.

Fetishes: magazines, I-pod, software, cool kicks…

Program:
Unit Requirements:
Studio with workspace
1 bathrooms
1/2 kitchen
hang space
(loft like, open plan)

Building Requirements:
Sound-proofing
outdoor internet
Laundry Facilities
Jacuzzi
Rooftop gathering space
View




Commercial:

Coffee shop
Magazine stand
Corner store
Take-out restaurant