Age/Place of Birth: 15/ Manhattan, NY, moved to Los Angeles recently
Gender: female
Income: $400 a year babysitting
Occupation: high-school student
Marital Status: no
“Lifestyle”: Ballet, but not that into it anymore, plays the piano, also not that into it anymore, hanging out with her friends, goes to a prep-school in Los Feliz, Dad works Downtown, Mom works in Hollywood, on her way to Hollywood she drops her off at school. Allowed to ride the Metro by herself, her friends love to sleep over t her house cause her parents are cool. Likes to take the metro to City Walk to hang out with friends. Wants to be more independent, needs lots of privacy. Really looking forward to prom.
Products: Ballet shoes, clothes, music, internet, cell phone, make-up
Car: no car. Her parents, though own two cars.
Hobbies:
vices: boys, smoked once or twice.
Program:
Two Bedroom + den
office
full kitchen
Walk in closets
Two bathrooms
Building Requirements:
Rooftop pool
Security
Outdoor gathering space
Party room
Her parents want her to be contented within the building
Commercial:
Coffee Shop
Corner Store
Bookstore
Immediate Vicinity:
Movie Theater
Restaurants
Other cafes
Shops
Monday, December 17, 2007
Downtown Tenant Profiles: Stylist
Age/Place of Birth: 38/ the Valley in LA
Gender: male
Income: $55,000
Occupation: Stylist
Marital Status: Lives with partner
“Lifestyle”: Commutes to Silverlake and Hollywood for work, has two dogs, lives with partner, likes to go to bars, regularly goes to the gym and stay in shape, loves to cook, loves to have dinner parties, hikes in Griffith park, drives his dogs to the Silverlake dog park. He is super into clothes and MIMO style and cowboy chic.
Products: Cuisinart, dog supply, shoes, gourmet food and wine, magazines, Martha Stewart, gym equipment.
Car: He and his partner share a BMW s.u.v., “you know, cause they’re environmentally conscious”
Hobbies: cooking, entertaining, occasional cruises to the carribbian, hanging out with the dogs
vices: fine cuisine
Program:
Single studio with upper loft
Large kitchen with island
Balcony
Bathtub
Walk in closet
Big entertainment area
Building Requirements:
Rooftop lap pool
Security
Nice lobby
Dog-friendly
Outdoor gathering space
Commercial:
Corner store
Restaurant
Deli
Immediate Vicinity:
More restaurants
Mom and pop specialty stores
Gender: male
Income: $55,000
Occupation: Stylist
Marital Status: Lives with partner
“Lifestyle”: Commutes to Silverlake and Hollywood for work, has two dogs, lives with partner, likes to go to bars, regularly goes to the gym and stay in shape, loves to cook, loves to have dinner parties, hikes in Griffith park, drives his dogs to the Silverlake dog park. He is super into clothes and MIMO style and cowboy chic.
Products: Cuisinart, dog supply, shoes, gourmet food and wine, magazines, Martha Stewart, gym equipment.
Car: He and his partner share a BMW s.u.v., “you know, cause they’re environmentally conscious”
Hobbies: cooking, entertaining, occasional cruises to the carribbian, hanging out with the dogs
vices: fine cuisine
Program:
Single studio with upper loft
Large kitchen with island
Balcony
Bathtub
Walk in closet
Big entertainment area
Building Requirements:
Rooftop lap pool
Security
Nice lobby
Dog-friendly
Outdoor gathering space
Commercial:
Corner store
Restaurant
Deli
Immediate Vicinity:
More restaurants
Mom and pop specialty stores
Downtown Tenant Profiles: Single Mother
Age/Place of Birth: 28/Mexicali, Mexico
Gender:Female
Income:$23,000 combined family income
Occupation: apparel worker
Marital Status: divorced
“Lifestyle”: Has three young children ages, 2, 4, and 9, her widower father lives with her, she cooks at home for the family, her children are bussed to school.
Products: buys groceries, baby supply,
Car: no car
Hobbies: Goes to church, bible study, likes to go to the park with her children. Enjoys outdoor activities such as barbecues, large community of family and friends.
Fetishes: the bible.
Program:
Unit Requirements:
3-5 bedroom
1-2 1/2 bathrooms
full kitchen and dining space, living area
Building Requirements:
Outdoor gathering space
Outdoor play space
Laundry Facilities
Commercial:
Day Care Facilities
Corner store
Gender:Female
Income:$23,000 combined family income
Occupation: apparel worker
Marital Status: divorced
“Lifestyle”: Has three young children ages, 2, 4, and 9, her widower father lives with her, she cooks at home for the family, her children are bussed to school.
Products: buys groceries, baby supply,
Car: no car
Hobbies: Goes to church, bible study, likes to go to the park with her children. Enjoys outdoor activities such as barbecues, large community of family and friends.
Fetishes: the bible.
Program:
Unit Requirements:
3-5 bedroom
1-2 1/2 bathrooms
full kitchen and dining space, living area
Building Requirements:
Outdoor gathering space
Outdoor play space
Laundry Facilities
Commercial:
Day Care Facilities
Corner store
Downtown Tenant Profiles: Senior Couple
Age/Place of Birth: 68/ San Diego, California
Gender: female
Income: $50,000
Occupation: retired nurse
Marital Status: Lives with her husband who is a still working merchant marine.
“Lifestyle”: She loves to paint, learning how to use a computer, loves to read, listens to jazz, volunteers her time at a vaccination clinic, playing cards with her girlfriends, goes on a cruise twice a year with her husband, visits her grand-kids, really concerned about the homeless issue in Los Angeles.
Products: painting supplies, flower pots, bulk food, cheap restuarants
Car: Two cars, he drives a Cadillac, she drives a PT Cruiser
Hobbies: painting, playing cards, cruises, collecting trinkets for grandkids, square-dancing, avoiding the car, they enjoy going to the track once in a while
vices: bloody marries.
Program:
Two Bedroom
office
full kitchen
Walk in closet
den
Building Requirements:
Rooftop lap pool
Security
Nice lobby
Dog-friendly
Area to walk
Commercial:
Inexpensive but nice Restaurant
Deli
Immediate Vicinity:
Costco
Museums
Movie theater
club
Gender: female
Income: $50,000
Occupation: retired nurse
Marital Status: Lives with her husband who is a still working merchant marine.
“Lifestyle”: She loves to paint, learning how to use a computer, loves to read, listens to jazz, volunteers her time at a vaccination clinic, playing cards with her girlfriends, goes on a cruise twice a year with her husband, visits her grand-kids, really concerned about the homeless issue in Los Angeles.
Products: painting supplies, flower pots, bulk food, cheap restuarants
Car: Two cars, he drives a Cadillac, she drives a PT Cruiser
Hobbies: painting, playing cards, cruises, collecting trinkets for grandkids, square-dancing, avoiding the car, they enjoy going to the track once in a while
vices: bloody marries.
Program:
Two Bedroom
office
full kitchen
Walk in closet
den
Building Requirements:
Rooftop lap pool
Security
Nice lobby
Dog-friendly
Area to walk
Commercial:
Inexpensive but nice Restaurant
Deli
Immediate Vicinity:
Costco
Museums
Movie theater
club
Downtown Tenant Profiles: Pilates Instructor
Age/Place of Birth: 31/ Costa Mesa, CA
Gender: female
Income: $32,000, but parents have money
Occupation: Pilates instructor at Gold’s Gym, Downtown
Marital Status: single
“Lifestyle”: Loves the beach, the outdoors, yoga, pilates, travels to mostly Europe but Thailand last summer, practices a mixture of Buddhism/Kabala, and is into feng-shui. Likes organic food, but doesn’t prepare it for herself. Loves to get massages, A little manic/depressive. Wants to have a baby, but doesn’t have a dude.
Products: juicer she never uses, Italian expresso machine, lots of incense, organic foods, healthy food to go, wine, yoga gear, pilates gear, drops a lot on clothes, shoes, and natural jewelry. Has more “natural” hair and body products than you can imagine.
Car: mini-cooper
Hobbies: All of the above
Fetishes: all of the above
Program:
Unit Requirements:
Studio
(loft like, open plan)
balconiny
walk-in closet
bathtub
full kitchen
full living/dining space
cross-breeze
view
Building Requirements:
Sun-deck/rooftop garden
gym
Laundry Facilities
Jacuzzi
Guest parking
Commercial:
grocery store
specialty shops (Italian deli)
Spa
Immediate Vicinity:
Wine bar nearby
Coffee shop
Gender: female
Income: $32,000, but parents have money
Occupation: Pilates instructor at Gold’s Gym, Downtown
Marital Status: single
“Lifestyle”: Loves the beach, the outdoors, yoga, pilates, travels to mostly Europe but Thailand last summer, practices a mixture of Buddhism/Kabala, and is into feng-shui. Likes organic food, but doesn’t prepare it for herself. Loves to get massages, A little manic/depressive. Wants to have a baby, but doesn’t have a dude.
Products: juicer she never uses, Italian expresso machine, lots of incense, organic foods, healthy food to go, wine, yoga gear, pilates gear, drops a lot on clothes, shoes, and natural jewelry. Has more “natural” hair and body products than you can imagine.
Car: mini-cooper
Hobbies: All of the above
Fetishes: all of the above
Program:
Unit Requirements:
Studio
(loft like, open plan)
balconiny
walk-in closet
bathtub
full kitchen
full living/dining space
cross-breeze
view
Building Requirements:
Sun-deck/rooftop garden
gym
Laundry Facilities
Jacuzzi
Guest parking
Commercial:
grocery store
specialty shops (Italian deli)
Spa
Immediate Vicinity:
Wine bar nearby
Coffee shop
Downtown Tenant Profiles: Investment Banker
Age/Place of Birth: 61/ Dayton, Ohio
Gender: male
Income: $800,000. ($2-3 mil. Bonus on good years)
Occupation: investment banker
Marital Status: divorced long ago, never remarried
ìLifestyleî: Works a lot, needs a second home in downtown because he hates the commute. Eats at very expensive restaurants, likes to pick up his clients in one of his three cars that he keeps in Downtown. Plays golf, has a personal trainer, travels a lot, he likes to furnish his home with nice things. Likes to be entertained, business sometimes goes around the clock, its all business and play simultaneously. Needs to be able to entertain in style at all hours.
Products: cars, cigars, women, expensive objects, liquor, entertainment, entertaining, flat screen tv.
Car: porsh, hummer, and a vintage jaguar.
Hobbies: cars, golf, travel, making money for himself and for others.
vices: smokes fine cigars, drinks expensive scotch, occasionally does a little cocaine, depending on the kind of client heís with. Order-in women/entertainment.
Program:
Penthouse, 2 bedrooms
walk-in closet
full kitchen
bar
balcony/terrace
full living/dining space
office
library/den
view
security system/safe
Building Requirements:
Three parking spaces
In-house dry-cleaning
An impressive lobby
High security
Commercial:
Corner store
Dark ìHigh classî bar
Rooftop top driving range
Rooftop lap pool
Immediate Vicinity:
restaurants
hotel
cigar lounge
gentlemans club
driving range
Gender: male
Income: $800,000. ($2-3 mil. Bonus on good years)
Occupation: investment banker
Marital Status: divorced long ago, never remarried
ìLifestyleî: Works a lot, needs a second home in downtown because he hates the commute. Eats at very expensive restaurants, likes to pick up his clients in one of his three cars that he keeps in Downtown. Plays golf, has a personal trainer, travels a lot, he likes to furnish his home with nice things. Likes to be entertained, business sometimes goes around the clock, its all business and play simultaneously. Needs to be able to entertain in style at all hours.
Products: cars, cigars, women, expensive objects, liquor, entertainment, entertaining, flat screen tv.
Car: porsh, hummer, and a vintage jaguar.
Hobbies: cars, golf, travel, making money for himself and for others.
vices: smokes fine cigars, drinks expensive scotch, occasionally does a little cocaine, depending on the kind of client heís with. Order-in women/entertainment.
Program:
Penthouse, 2 bedrooms
walk-in closet
full kitchen
bar
balcony/terrace
full living/dining space
office
library/den
view
security system/safe
Building Requirements:
Three parking spaces
In-house dry-cleaning
An impressive lobby
High security
Commercial:
Corner store
Dark ìHigh classî bar
Rooftop top driving range
Rooftop lap pool
Immediate Vicinity:
restaurants
hotel
cigar lounge
gentlemans club
driving range
Downtown Tenant Profiles: Graphic Designer
Age/Place of Birth: 34/ St.Paul/Minnesota
Gender: male
Income: $89,000
Occupation: Freelance Graphic Designer
Marital Status: very single
“Lifestyle”: Works at home or commutes to Hollywood and Burbank, overweight, physically inactive, likes to order in movie, food, etc., never cooks, drinks lots of coffee, and sometimes takes his work to the local coffee shop.
Products: high-speed wireless internet, net-flicks.
Car: Black Jetta
Hobbies: My Space, watches movies at home, plays x-box, likes to go out to bars, occasionally to gallery openings, reads magazines that he subscribes to but also enjoys perusing at the local newsstand.
Fetishes: magazines, I-pod, software, cool kicks…
Program:
Unit Requirements:
Studio with workspace
1 bathrooms
1/2 kitchen
hang space
(loft like, open plan)
Building Requirements:
Sound-proofing
outdoor internet
Laundry Facilities
Jacuzzi
Rooftop gathering space
View
Commercial:
Coffee shop
Magazine stand
Corner store
Take-out restaurant
Gender: male
Income: $89,000
Occupation: Freelance Graphic Designer
Marital Status: very single
“Lifestyle”: Works at home or commutes to Hollywood and Burbank, overweight, physically inactive, likes to order in movie, food, etc., never cooks, drinks lots of coffee, and sometimes takes his work to the local coffee shop.
Products: high-speed wireless internet, net-flicks.
Car: Black Jetta
Hobbies: My Space, watches movies at home, plays x-box, likes to go out to bars, occasionally to gallery openings, reads magazines that he subscribes to but also enjoys perusing at the local newsstand.
Fetishes: magazines, I-pod, software, cool kicks…
Program:
Unit Requirements:
Studio with workspace
1 bathrooms
1/2 kitchen
hang space
(loft like, open plan)
Building Requirements:
Sound-proofing
outdoor internet
Laundry Facilities
Jacuzzi
Rooftop gathering space
View
Commercial:
Coffee shop
Magazine stand
Corner store
Take-out restaurant
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